Icons &
Logo Marks



Simplicity enables brands to cut through the noise of their industries. Logo creation is  challenging in that regard—condensing ideas and ideals into a clear mark, that communicates on many levels. Simple is not easy, it is a process of discovery and experimenting, failing and winning. Here are a selection of logos, icons and marks created for clients in varying industries, that embody the process and generated bold returns.




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© Vaughn Fender