Prudential Retirement
Sales Support

Telling a concise interesting story is an art form — especially in Sales. This booklet was an accompanying piece to a numbers document. Telling the story of how Prudential Retirement partners with a prospective client to deliver financial wellness outcomes. Tight infographics, charts, easily consumable content. It’s a visual supporter to the active sales people that pitch with passion. 

Agency: Prudential 
Role: Concepting, Art Direction, Design

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© Vaughn Fender