![](https://freight.cargo.site/t/original/i/450037449c40082f3cf8f2e89db24ffce7fed3bfca1543af8e4c8287d480216e/Scranton-1.jpg)
University
of Scranton
Founded in 1888, Scranton is a private Catholic and Jesuit university that is known for outstanding academic quality, a beautiful and technology-rich campus, and a sense of community that helps a student feel right at home. This campaign rebooted the schools u
ndergrad admissions materials look and feel. The campaign positioning tagline was/is “Opening Doors” with the ultimate goal of attracting great students, but also show the location in a better light and combat the negative perception of Scranton, Pennsylvania.
“It might take you aback at first—this tradition of opening doors. Here, at The University of Scranton, it is a custom, and a courtesy, you’ll often observe across our campus. “Opening doors” speaks to our close community—but even more it is a reminder of the immense opportunities, and bright futures, that await all who come here. Inspiring and purposeful, rigorous and transformative, this is an education that will open doors for a lifetime.”
The campaign rollout was all encompassing, starting with a foldout informational piece, then the viewbook, website updates and billboards in target markets.
Agency: TaylorDesign
Writer: Scott Suhr
Role: Concepting, Design, Illustration, Strategy, Campaign Guidelines
“It might take you aback at first—this tradition of opening doors. Here, at The University of Scranton, it is a custom, and a courtesy, you’ll often observe across our campus. “Opening doors” speaks to our close community—but even more it is a reminder of the immense opportunities, and bright futures, that await all who come here. Inspiring and purposeful, rigorous and transformative, this is an education that will open doors for a lifetime.”
The campaign rollout was all encompassing, starting with a foldout informational piece, then the viewbook, website updates and billboards in target markets.
Agency: TaylorDesign
Writer: Scott Suhr
Role: Concepting, Design, Illustration, Strategy, Campaign Guidelines
![](https://freight.cargo.site/t/original/i/ba5c759cb36041503ef76fe00d9adc3242d1dc237d47552cece9d537a43a7368/Scranton-2A.jpg)
![](https://freight.cargo.site/t/original/i/a7fcd68b59c219804f5d8201d7c702ab4390ad10a82a7c0476f22c8a21142745/Scranton-2B.jpg)
![](https://freight.cargo.site/t/original/i/143b583b79f47feada944480382e71939e651f40f3296c667f7dc6c4060f4116/Scranton-3.jpg)
![](https://freight.cargo.site/t/original/i/9e82d50a45a735083c9d02bccc4ff67190beea9bd3440a67d8688488fcfc7489/Scranton-4.jpg)
![](https://freight.cargo.site/t/original/i/51d8fa6dbc772dff0d9af0a53d080e227994ba51741e26c9060bbd9bb4816a8a/Scranton-5.jpg)
![](https://freight.cargo.site/t/original/i/b8fd194b4295b44274923a3983ac81c2a26af89a6d712c6b4995b2aadef4a0ab/Scranton-6.jpg)
![](https://freight.cargo.site/t/original/i/37fb5cc172fc6d002800d5fa67c06dcb234bc29e642f0f26feeeb2e80eae6add/Scranton-7A.jpg)
![](https://freight.cargo.site/t/original/i/5fe8f0021e0eff4e0336b4793ee99344afe3dfa079b113dbafc034674bf78bd5/Scranton-7B.jpg)
![](https://freight.cargo.site/t/original/i/75fcdbcc5b1c274035f4a7750d230cf0d032444119a78290794ea6af0fb1bb32/Scranton-8.jpg)
![](https://freight.cargo.site/t/original/i/23a600de3cef2e53caba833905a98102c06a22a6116af5a945a066fab9eafd0d/Scranton-9A.jpg)
![](https://freight.cargo.site/t/original/i/00e401f015c35e87f6d2f053f93e94f4c47bc8a4f0e6105c555de9c9dab050d6/Scranton-9B.jpg)